Buyer-owned demand
Brands already pay
to win you.
Now they can pay you.
Brands already spend money trying to turn you into a customer. PULL lets qualified brands compete for your purchase directly — and when you choose one, part of that acquisition budget can go to you.
No endless ads. No bidding on your attention. You decide.
Running shoes
3 brands want your purchase · concept demo
Hoka is leading
You choose. They pay when you buy.
Brands shown are illustrative examples only.
The problem
You already power the advertising economy.
Your searches.
Your clicks.
Your preferences.
Your purchases.
They help platforms predict what you might buy next.
Brands pay billions to reach you.
But the acquisition budget rarely reaches the person creating the value: you.
Current model
Your attention is auctioned.
Someone else gets paid.
PULL model
Brands compete for your business.
You capture the acquisition value.
The ad market was built around your attention.
We're rebuilding it around your demand.
Less advertising.
Better offers.
At the right moment. When PULL notifies you, there should be something worth seeing.
How PULL works
Three moves turn your intent into a market.
Step 01
Your agent understands intent
PULL recognizes when you're actually considering a purchase — not merely when an advertiser wants to show you something.
Agent
Looks like you're comparing running shoes.
Want me to open a market?
Step 02
Brands compete
Qualified brands submit acquisition offers based on what winning that purchase is worth to them.
Step 03
You choose
You choose the product and offer you actually want. After a verified purchase and the stated checking period, the acquisition reward can be paid to you.
- Retail price
- €149
- Acquisition reward
- +€31
- Effective cost
- €118
Retail price stays €149.
Buyer agent
An agent that works for the buyer.
Most recommendation systems work for advertisers, retailers or platforms.
PULL works for you.
Fit first. Bids second.
Money can improve an offer. It cannot buy a recommendation.
The highest-paying brand never becomes the best recommendation. Product fit and your preferences come first — only products that satisfy your requirements are eligible to compete.
Looks like you're comparing noise-cancelling headphones.
I found 9 products that match your preferences.
3 qualified brands can compete for your purchase.
Open the market?
Invite brandsOpens a PULL market
Your data
Your data. Your rules. Your leverage.
See what your agent knows.
Control what it uses.
See exactly what brands can see.
Used by my agentStays in your private data layer
Allowed in demand matchingUsed to qualify offers
Visible to brandsLeaves as a signal, never as identity
2 signals withheld
PULL sends proof, not your profile.
Your agent represents you.
You decide what your agent knows.
You decide what it can use.
You decide what leaves your private data layer.
Illustrative buyer market
Fit first. Bids second.
Road running shoes
ACTIVE
3 EXAMPLES
Why this offer?
- Neutral running shoe
- Within your budget
- Available in your size
- Matches previous preferences
- Acquisition reward: €31
Effective cost
€118
Selected row is for explanation only; no purchase or offer is chosen. The highest bid does not win by default. Brands and figures are illustrative examples only.
From attention to demand
The buyer becomes a participant.
Google and Meta built markets where brands bid for your attention. PULL proposes a market where brands compete for the buyer.
The old internet
Brands decide who to target.
Platforms decide what the buyer sees.
The buyer is the endpoint.
The PULL market
The buyer creates the demand.
The agent represents the buyer.
Brands compete for the opportunity.
The buyer chooses.
The buyer is no longer the endpoint of the ad market.
The buyer becomes a participant in the market.
Vision
The buyer-side layer where decisions already happen.
Request
"My user is ready to buy.
Who wants their business?"
Response
PULL is designed to become a buyer-side acquisition layer that any commerce agent can use. This is the vision we're building toward.
Make brands compete for you.
Join buyer early access.