The concept
What is buyer-side demand?
Today, brands pay platforms for reach, clicks, and the chance of a purchase. PULL proposes the opposite direction: the buyer states a concrete purchase need, and qualified brands compete for the opportunity to serve it. This page explains how that market is meant to work.
The market, step by step
From a stated need to a verified purchase.
The buyer states a concrete need
Not a profile, not a guessed interest. A specific, current purchase need — for example "running shoes under €150, EU sizing, delivery to Germany" — that the buyer reviews and explicitly releases.
Fit is checked before any bid
A personal agent checks which offers actually match the stated requirements and preferences. A product that does not fit cannot win by bidding higher. Fit first. Bids second.
Eligible brands submit acquisition bids
Brands define which of their products are eligible, what a customer outcome is worth to them, and their maximum acquisition cost. They bid for a qualified purchase opportunity — not for an impression, a click, or a slot in a feed.
The buyer sees a small number of real offers
Product price, why the offer fits, and the possible acquisition reward are shown separately. The buyer is free to choose any offer — or to decline all of them and buy somewhere else entirely.
A verified purchase triggers the reward
Only a confirmed, valid purchase — after the stated checking period and under the stated return conditions — makes an acquisition reward payable. If the purchase is returned or cancelled, the reward is not paid out.
Ground rules
Six rules that define the market.
These are the fixed product principles every part of PULL is measured against.
Fit comes before bids
Mandatory product requirements and the buyer's preferences are checked before any bid is considered. A high bid cannot make an unsuitable product win.
Price and reward stay separate
The buyer always sees the product's retail price and the possible acquisition reward as two separate numbers. The reward is paid out of the brand's acquisition budget after a verified purchase — it is not a hidden change to the retail price.
The buyer decides
No exclusivity, no purchase obligation, no pre-selected default. The buyer can accept an offer, ignore it, or buy elsewhere.
Payment follows verified outcomes
In the base model, brands pay only for a verified, valid purchase — not for views, clicks, or interest. Optionally, brands can add conditions such as new-to-customer status, with proof levels stated honestly.
Data control is part of the product
Before any demand is released, the buyer sees a preview of what would be shared with whom. Sources can be paused, revoked, corrected, or deleted. Raw data profiles are never sold to bidders.
Few offers, clearly ranked
Only a small number of relevant offers are shown prominently. Paid placements and ranking reasons are labelled. More suitable options remain reachable — there is no endless feed of deals.
Vocabulary
The words the market runs on.
Demand event
A concrete, time-limited purchase need that the buyer reviews and releases. The unit the PULL market is built around.
Demand token
The planned minimal technical description of that need — category, required properties, budget, region, expiry. A design proposal, not existing infrastructure.
Acquisition bid
A brand's declared maximum amount for a qualified customer outcome, within its own eligibility and cost rules.
Acquisition reward
The transparent share of that acquisition budget paid to the buyer after a verified, valid purchase.
New-to-brand proof
Optional extra bid conditions for first-time customers, with honestly separated proof levels. Uncertainty is labelled as uncertain, never presented as proof.
Common questions
Is this cashback or a coupon system?
No. A cashback program pays you back after any purchase. PULL is a market: brands compete for a qualified purchase opportunity before it happens, and the acquisition reward is a transparent share of their acquisition budget — one possible outcome of the auction, not a discount on the retail price.
Does the product price change because of PULL?
No. The retail price stays the retail price. The reward is paid out of the brand's acquisition budget after a verified purchase and is always shown separately.
Does PULL decide what I buy?
No. The agent works for the buyer. It checks fit, presents a small number of matching offers, and explains why they match. Choosing, declining, and buying elsewhere always stays with the buyer.
Is PULL live?
Not yet. PULL is a concept under construction. Everything on this site — offers, figures, and brand names — is illustrative and clearly marked as such.
Where the market is heading
PULL is not another place people have to shop.
The idea is a buyer-side acquisition layer inside the places where buying decisions already happen — activated when there is something commercially relevant worth seeing, silent otherwise. Less advertising. Better offers. At the right moment.